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Patient Activation Measure

Patient Activation Measure

Personalized learning is an important part of our service commitment to you. We customize health information based on your health profile and risks. This means you can make informed choices about your health, avoid illnesses, and minimize harmful habits.

How it works

Step 1

Go to your account dashboard and look for the Patient Activation Measure (PAM) tool

Image of a mobile screen showing a health app dashboard. The screen displays the Patient Activation Measure with a graph and a current score of 2. Time is marked from January to December.
Step 2

If you are setting up PAM for the first time, the tool will be locked. Select the ‘Complete assessment’ button

Smartphone screen displaying a Patient Activation Measure app with options to complete an assessment and view favorite tools. Background features a faint pattern of shield icons.
Step 3

Now complete the assessment questionnaire

A smartphone screen displays a survey question about health responsibility with response options: Strongly Agree, Agree, Disagree, Strongly Disagree, and Not applicable. "Strongly Agree" is selected.
Step 4

You will now be graded an activation score, and redirected to the tool on your dashboard

Smartphone screen displaying a health management app with a PAM Score of Level 3. A message states the user is active in managing their health and will be contacted if further resources are needed.
Step 5

The graph is now active

A smartphone display shows a health app with a "Patient Activation Measure" graph, a current score of 3, and options for home, tasks, favorites, and profile in the top navigation.
Step 6

NowPatient will now set your health support and education resources to reflect your activation score. If you have a low activation, we will engage with you more frequently with healthcare support and clinical interventions

Smartphone screen displaying a healthcare app interface, showing an article titled "Can stress cause hair loss? Does biotin help hair growth?" and an image of white pills.
Step 7

Every 3 months, you will be prompted to repeat the assessment. As you get more engaged, the graph will change to reflect your new updated score

A smartphone screen displaying a notification for a Patient Activation Measure, prompting the user to complete an assessment every three months.
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PAM level scores explained

Service Guide

Everything you need to know about Patient Activate Measure

What is PAM (Patient Activation Measure)?

PAM (Patient Activation Measure) is an evidence-based clinical scoring system that is used regularly in UK and US health systems to help ensure that health services and support are tailored to your individual needs.

Your score is determined by answering a series of short questions which assess your beliefs about what your role should be in your overall care, your knowledge and your confidence in managing your own health, and your existing use of self-management behaviours.

What are PAM scores and how will it to benefit me?

After you have completed the series of short questions in the PAM tool, you will be graded with an activation score. The activation score is ranked between 0 and 100.

Depending on your activation score you will be classified as Level 1, Level 2, Level 3 or Level 4.

The highest score is Level 4. The lowest score is Level 1. The higher the score the less likely you need support. The lower the score, the more likely you will benefit from more targeted support around your health condition.

Based on your score, we will adjust the frequency and methods we use to proactively engage with you.

We use this score to work out how active we need to be in terms of providing you with health education and resources. This allows us to efficiently target our clinical resources to benefit you.

How do I know if PAM is actually useful?

PAM has been extensively researched and has been shown to be a valid measure of patient activation. Studies have shown that higher PAM level scores are associated with healthier behaviours, better health outcomes, and lower healthcare costs.

Does my score get updated if I become more engaged in my health?

Because PAM is a dynamic measure, we require users to re-submit the questionnaire once every 3 months. This allows us to make sure that you are receiving the right frequency of health information, education, and most importantly support. When you are due to update your questionnaire, we will send you a friendly reminder notification which you will see in your ‘My Notifications’. You should go to the PAM tool to redo the assessment and obtain a new score.

Give me an example of how you tailor engagement with me?

NowPatient continuously assesses your health profile and your PAM score. We use this information to predict which resources we believe may be beneficial to you and at what frequency. For example, if you have Heart Disease and a lower PAM score, we will publish Heart Disease related content and educational resources into your account dashboard through a smart feed. We may also recommend community forum rooms that focus on Heart Disease so you can get peer support.

Can I trust the information you supply me with?

We have partnered with Drug Companies, Health Charities, and the NHS to bring you various health information resources. This includes information about Healthy Living, Medicines A-Z, and Conditions A-Z. This authoritative content comes from a known source and can be trusted, unlike some other information searched on the internet.

We also have a comprehensive list of health-related articles covering many conditions that are written by our in-house team of clinicians. Our editorial process sets out the standards of the content we produce for you.

Is Patient Activation Measure safe for me to use?

Yes. Patient Activation Measure is classified as a class I medical device under UK MDR 2002 regulations, for its intended use.

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