Patient Activation Measure
Personalized learning is an important part of our service commitment to you. We customize health information based on your health profile and risks. This means you can make informed choices about your health, avoid illnesses, and minimize harmful habits.
Smooth, simple, seamless
How Patient Activation Measure Works
Service Guide
Everything you need to know about Patient Activate Measure
What is PAM (Patient Activation Measure)?
PAM (Patient Activation Measure) is an evidence-based clinical performance scoring system that scores your knowledge, skills and confidence in managing your own health and healthcare.
NowPatient uses this score to determine how often and to what extent we provide tailored health information and education. We base this on your knowledge and your confidence in managing your own health, and your existing use of self-management behaviours.
How do I obtain my PAM Score?
Navigate to the ‘Performance Trackers’ Section and select the ‘PAM Graph’ Service Card on the account homepage.
If you have not used the PAM score before, the card will be locked. Click the ‘Unlock’ icon to be taken to a page where you will need to complete a series of 13 short questions.
What happens after I complete the PAM assessment?
After you have completed the series of short questions, you will be given an activation score, which is ranked between 0 and 100.
What do the PAM scores mean?
Depending on your activation score, you will be classified as Level 1, Level 2, Level 3 or Level 4.
The highest score is Level 4. The lowest score is Level 1. The higher the score, the less likely you need support. The lower the score, the more likely you are to benefit from more targeted support around your health condition.
Based on your score, we will adjust the frequency and methods we use to proactively engage with you.
We use this score to work out how active we need to be in terms of providing you with health education and resources. This allows us to efficiently target our clinical resources to benefit you.
Level 1
Level 2
Level 3
Level 4
What happens after I receive my PAM score?
After you have received your score, you will have the option to return to the account homepage, where you will be able to see your ‘PAM Graph’. This allows you to track how you are progressing with your health self-management. The graph is updated after every 3 months following a reassessment.
How does my PAM score update on the PAM Graph?
Because PAM is a dynamic measure, we require users to resubmit the questionnaire once every 3 months. Every three months, you will see an ‘Update Required’ prompt on the ‘PAM Graph’ and also a notification, which is viewable in the ‘Notifications’ Section of the account homepage. You can click on the button on the ‘PAM Graph’, after which you will be taken to the reassessment page. After the reassessment, you will receive a new score. This will then update your graph so you can visually track how you are progressing.
It also allows us to make sure that you are receiving the right frequency of health information, education, and most importantly, support.
How do I know if PAM is actually useful?
PAM has been extensively researched and has been shown to be a valid measure of patient activation. Studies have shown that higher PAM level scores are associated with healthier behaviours, better health outcomes, and lower healthcare costs.
Give me an example of how you tailor engagement with me?
NowPatient continuously assesses your health profile and your PAM score. We use this information to predict which resources we believe may be beneficial to you and at what frequency. For example, if you have Heart Disease and a lower PAM score, we will publish Heart Disease-related content and educational resources into the account homepage through a smart feed. We may also recommend community forum rooms that focus on Heart Disease so you can get peer support.
Can I trust the information you supply me with?
We have partnered with Drug Companies, Health Charities, and the NHS to bring you various health information resources. This includes information about Healthy Living, Medicines A-Z, and Conditions A-Z. This authoritative content comes from a known source and can be trusted, unlike some other information found on the internet.
We also have a comprehensive list of health-related articles covering many conditions that are written by our in-house team of clinicians. Our editorial process sets out the standards of the content we produce for you.
Is Patient Activation Measure safe for me to use?
Yes. Patient Activation Measure is classified as a class I medical device under UK MDR 2002 regulations, for its intended use.
Can I Trust NowPatient
Our product and services are certified to international healthcare, medical device and data security standards
Medicines Experts
Meet our medical team
We are a broad skilled and passionate group of clinicians with experience of operating in health systems in the United Kingdom & United States. Providing excellent care and advice is at the heart of everything we do. You can read more about our medical team by visiting the medical team page or learn more about how we curate content by visiting our editorial process
WHY WE BUILT NOWPATIENT
We are committed to helping everyone, everywhere live healthier lives
The NowPatient virtual care platform provides you with access to trusted health information, affordable treatments, management of chronic health conditions and continuous monitoring for health risks. NowPatient can be accessed by downloading the App or using your web browser.
Download our app today

Your Questions Answered
For your peace of mind, we can answer your questions quickly
What does NowPatient do?
NowPatient is a digital health-technology platform functioning as both an online pharmacy and telehealth service. Packaged as a Class I software medical device, it’s accessible via web browser or mobile app (iOS and Android), and offers users worldwide on-demand access to virtual consultations, prescription services, and AI-powered health tools.
What It Does
-
- NHS Online Pharmacy: Order NHS-approved prescriptions (UK)
- Drug Savings: Access major US drug-savings programs (coupons, savings cards, manufacturer assistance, Canadian drug savings).
- Virtual Consultations: Get treated for a wide range of medical conditions by expert clinicians using a secure telehealth link.
- Medication Management: Set up refill & dose reminders, view private treatment plans, and track chronic conditions like diabetes or hypertension.
- Health-Monitoring Tools: Use AI-driven assessments for genetic risk tests, home test kits and blood-pressure monitoring.
- Wellness Insights: Access real-time pollen counts, air-quality data, BMI and type 2 diabetes risk scores, plus comprehensive health-condition information.
Get started today and benefit from Medication Reminders, Get Treated Privately, NHS Online Pharmacy, GP Appointment Booking, Rx Savings Card, Drug Coupons, US Drug Savings Programs, Health Conditions Information, Genetic Testing, Home Test Kits, BMI Risks, Type 2 Diabetes Risks, Pollen Meter, Air Quality Monitor, and lots more!
Our service is operated by experienced medical professionals in the United States and the United Kingdom.
You can view the online services we provide by clicking the link below:
Where is NowPatient located?
NowPatient has offices in the United Kingdom and United States.
In the UK, we are located at:
NowPatient
28 Chipstead Valley Road
Coulsdon
Surrey
CR52RA
In the US, we are located at:
NowPatient
8911 North Capital of Texas Highway
Suite 4200 #1263
78759
Austin, TX
How can I contact NowPatient?
To contact NowPatient, please use the contact form available on the Contact Us page.
Alternatively, if you need to speak to us, you can reach us on the following numbers:
UK telephone number – 020 388 51 500
US telephone number – 1-866-967-1977
Who owns NowPatient?
NowPatient is owned and operated by Infohealth Ltd, a licensed online pharmacy with services spanning the UK, US and Rest of the World. Infohealth Ltd is registered in England and Wales under company number 04004930 and our registered office is at Lynwood House, 373 – 375 Station Road, Harrow, England, HA1 2AW.
Our website is www.nowpatient.com. Our App is called “NowPatient” and can be downloaded from the App Store (for Apple devices) or Google Play (for Android devices).
Can you tell me more about your NHS online pharmacy?
NowPatient’s Pharmaceutical services in the UK are provided by Infohealth Limited trading as ‘Infohealth Pharmacy’.
Our dispensing pharmacy is regulated and authorized for internet sales by the General Pharmaceutical Council (GPhC), registration number 1036487. You can view our license credentials on the General Pharmaceutical Council website. Our superintendent pharmacist who is responsible for the safe and effective oversight of medicines supplies is Mr Amish Patel (Registration Number 2042705).
Medicines are not ordinary items of commerce. All medicines or healthcare product sales are made under the supervision of a registered pharmacist who is licensed by the GPhC. At all times, we endeavour to provide a professional and transparent service whose primary goal is to ensure that the best interests of the patient are served.
How do I make a complaint?
From time to time, we accept that our service levels may not be up to your expectations. NowPatient welcomes concerns, compliments and complaints as valuable feedback that will help us learn from your experiences and make improvements. Feedback can be provided via our clear and transparent Complaints Procedures.
Can you tell me more about NowPatient’s prescribing services for treatments offered?
Our prescribing services are regulated by the General Pharmaceutical Council (GPhC). We provide the following regulated activity:
• treatment of disease, disorder, or injury
• transport services, triage, and medical advice are provided remotely
• caring for adults over 65 years old
• caring for adults under 65 years old
NowPatient prescribing services are run by Infohealth Limited. The Clinical Safety Officer and nominated individual is Mr Navin Khosla.
Can you tell me more about NowPatient’s US services?
Our head of US services is Dr. Jamie Winn.
You can lower the cost of your prescription medications using our various savings programs which include drug coupons, savings card and manufacturer-sponsored patient assistance programs.
Is NowPatient legit and can I trust information from NowPatient?
Yes. NowPatient provides trustworthy and accessible clinical, health education and prescription services. We are also trusted by the NHS to deliver clinical and NHS repeat prescription dispensing across the whole of England. In the United States, we work with over 65,000 pharmacies to deliver considerable costs savings for our users.
NowPatient is operated by experienced licensed medical professionals in the United Kingdom and United States. Our Medical Team can be found here.
Our service is trusted by thousands of patients worldwide. You can read their reviews on our Trustpilot:
Does NowPatient have insurance in place for the services it provides?
Yes. NowPatient is fully insured to provide pharmacy & prescribing services. Insurance not only provides peace of mind but also provides an effective safety net for both you and our clinicians.
Why is it important to choose an online pharmacy and telehealth service that is insured?
Insurance is more than just a financial safeguard, it is a signal of legitimacy and accountability.
We insure our services, so that it:
- Shows you that we are compliant with all laws and industry standards in the markets that we operate.
- Shows you that we are committed to standards of professionalism.
- Reinforces your confidence that you are dealing with a reputable provider.
Who insures your services and which services are insured?
We are insured by the National Pharmacy Association in the UK.
The scope of the services covered include:
- dispensing of prescriptions
- telehealth prescribing services.
In addition, all of the clinicians that operate on our platform have their personal indemnity insurance & scope of clinical practice validated and checked before they are able to provide services.
What are NowPatient’s opening hours?
Our office hours are:
UK – Monday-Friday 9am-6pm GMT
US – Monday-Friday 8am-5pm EST
Please note that we are closed at weekends.
In the event of a medical life-threatening emergency please call:
UK – 999
US – 911
In the event of a medical emergency which is not life-threatening please call:
UK – 111