We’ve taken a deep dive into how the US is searching for fetishes and kinks, showcasing some of the nation’s raunchier desires. From BDSM to Masochism, Americans have been turning to Google in their millions this past year, with no signs of slowing down any time soon…
The Most Googled Fetishes & Kinks
The Most
Googled
Fetishes
& Kinks
Masochism is the most Googled fetish nationwide, with over 4 million searches between April 2020 - April 2021
Americans search for ‘foot worship’ 40,000 times per month on average
‘Golden showers’ saw the biggest spike in search volume in August of 2020, with 74,000 monthly searches
THE TOP 20 FETISH SEARCHES IN AMERICA
From the search terms we studied, here are the top 20 at a national level.
Tap the terms to see the definitions.
FETISH/KINK
No. of searches
(Apr 20 – Apr 21)
(Apr 20 – Apr 21)
1
Masochism
4,097,910
2
Voyeurism
3,397,730
3
Corsetry
3,324,780
4
Sadism
2,873,220
5
Face sitting
2,798,240
6
Sounding
2,448,780
7
Bondage
2,352,980
8
Cunnilingus
2,277,020
9
Degradation
2,243,330
10
JOI
2,111,540
11
Foot fetish
1,713,630
12
Edging
1,428,060
13
Chastity
1,364,320
14
Cupping
1,245,020
15
Exhibitionism
1,228,710
16
Strap on
1,084,220
17
Omorashi
984,640
18
Dirty talking
960,890
19
Fisting
918,800
20
Yoni egg
914,710
WHICH STATES ARE SEARCHING THE MOST?
Explore the map below plus choose specific fetish search terms, to find out which fetishes are driving the most search volume per 10,000 people.
MOST
SEARCHES
SEARCHES
LEAST
SEARCHES
SEARCHES
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Searches per 10k people
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D.C. is the kinkiest state, having made the most searches for the majority of terms within our top 20
Washington and Oregon are searching for Omorashi the most, a fetish in which participants experience arousal from a full bladder or wetting themselves
Mississippi is the most vanilla state, with people from here searching for our 20 terms the least
Terms overall – How have they changed over time?
With physical contact put on hold for much of the last year, the way people have been searching for terms around kinks and fetishes has reflected this change. We looked at some of the most searched for keywords that fall under our top 4 categories…
Masochism
Searches for masochism remained relatively flat over the course of the year but saw a surge over the course of November and December. Searches remained at this level for the first quarter of the 2021 but have since reduced.
Voyeurism
Searches for voyeurism witnessed a gradual decline since April 2020 of last year. However, in October searches skyrocketed to reach a height of 550,000.
Corsetry
Perhaps one of the most iconic kinks and popular the world over, corsetry saw the biggest surge in interest in the new year, reaching a peak of 450,000 searches.
Degradation
Searches around this term reached their peak in September 2020 with 135,000 searches. Whilst interest tailed off as we entered into the new year, the keyword picked up steam again from February.
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Methodology
We used Google's keyword planner tool to gather search data from the last 12 months. From this, we were able to analyze the findings at both a state and national level to see how the US is searching for fetishes and kinks.