When it comes to health and fitness, more and more people are turning to social media for advice and inspiration, with a new generation of influencers building loyal online followings. And with this newfound fame comes the potential for a big pay day!
But just how much are the biggest names in online fitness earning with their posts? We’ve looked at some of the most followed fitness influencers across Instagram and YouTube, to see who’s making the most money.
Michelle Lewin is the queen of fitness Instagram, making over £28,000 per post. However, with an average of 69.5 posts per month, Kayla Itsines has the highest potential salary, coming in at a whopping £1.8 million per month!
According to our study, female influencers earn 50% more per post than men. The average earning per post for women was £8,312, compared to £5,529 for men.
Despite not having the largest number of subscribers, Fitness Blender was the top earning YouTube channel in our study, making almost £157 million. Yoga With Adriene boasts the biggest following, with over 8.5 million subscribers, but was only the third highest grossing account, with an estimated £102 million total earnings.